![]() While the detective work is par for the course for long-time followers, it’s a crafty way to keep newer fans hooked.Īnd BTS isn’t the only Korean act gliding into the American consciousness with smooth moves and tresses. Music, lyrics, and production – all of which the members have a hand in – work in tandem with wardrobe, visuals and meticulously crafted narratives to create an interactive experience for fans on social media. But beneath BTS’ glossy surface lies an elaborate and deliberate infrastructure. Their 2017 EP Love Yourself: Her has now spent 27 weeks on the Billboard 200 – the first K-pop release ever to do so – and their singles “DNA” and “MIC Drop (Remix),” the group’s collaboration with Steve Aoki and Desiigner, were both certified gold. Their next full-length album, due May 18th, has already topped Amazon’s sales chart with preorders alone.įor most American viewers, BTS was their first taste of K-pop since Psy’s viral 2012 hit, “Gangnam Style.” But while the seven-member boy group are nothing like Psy, they feel familiar in different ways: their carefully coordinated outfits and dance moves made some nostalgic for One Direction, or even the boy band golden era of the Nineties. ![]() In November, the band returned to perform at the 2017 American Music Awards, paying additional visits to Jimmy Kimmel and James Corden on their late night TV run. ![]() ![]() BTS made their American television debut that spring on the Billboard Music Awards, snagging the title of Top Social Artist – and breaking Justin Bieber’s six-year winning streak. Thanks to Seoul megastars BTS, 2017 was the year K-pop finally broke in the United States. ![]()
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